Jean-Paul Gaultier is known for a popular line of cheap perfumes. His first fragrance, Classique, a women’s floral-oriental, was introduced in 1993, followed by Le Mâle for men two years later. Both were highly successful, and Le Mâle is now the number-one men’s fragrance in the European Union based on sales; it also holds a strong market position in Australia and the United States. His third fragrance, the women’s fragrance Fragile, was introduced in 2000; however, it is now in limited distribution due to poor sales. In 2005, the unisex "fragrance for humanity" Gaultier² (pronounced Gaultier to the power of two) was launched (except in Canada, where it was launched in January 2006, and the United States, where it was launched in August 2006). Most recently, Jean-Paul Gaultier’s latest men’s fragrance, Fleur du Mâle (a pun on Baudelaire’s Les Fleurs du mal), was launched in April 2007