Jennifer Lopez released Glow by Jennifer Lopez, her first fragrance, in 2002, making her something of an old hand in the current celebrity fragrance boom. The fragrance was meant to target women in their late teens and early 20s, who presumably make up a large part of her fan base. Glow was a tremendous success by being the number-one perfume in more than nine countries in less than four months and ringing up over $100 million in sales in its first year. No doubt it helped to attract other celebrities into the fragrance market, and J Lo herself has not been idle — she has just launched her ninth fragrance, Deseo by Jennifer Lopez. In late 2008 she is expected to release Deseo for men by Jenifer Lopez.