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Jean-Paul Gaultier is known for a popular line of cheap perfumes. His first fragrance, Classique, a women’s floral-oriental, was introduced in 1993, followed by Le Mâle for men two years later. Both were highly successful, and Le Mâle is now the number-one men’s fragrance in the European Union based on sales; it also holds a strong market position in Australia and the United States. His third fragrance, the women’s fragrance Fragile, was introduced in 2000; however, it is now in limited distribution due to poor sales. In 2005, the unisex "fragrance for humanity" Gaultier² (pronounced Gaultier to the power of two) was launched (except in Canada, where it was launched in January 2006, and the United States, where it was launched in August 2006). Most recently, Jean-Paul Gaultier’s latest men’s fragrance, Fleur du Mâle (a pun on Baudelaire’s Les Fleurs du mal), was launched in April 2007

Jennifer Lopez released Glow by Jennifer Lopez, her first fragrance, in 2002, making her something of an old hand in the current celebrity fragrance boom. The fragrance was meant to target women in their late teens and early 20s, who presumably make up a large part of her fan base. Glow was a tremendous success by being the number-one perfume in more than nine countries in less than four months and ringing up over $100 million in sales in its first year. No doubt it helped to attract other celebrities into the fragrance market, and J Lo herself has not been idle — she has just launched her ninth fragrance, Deseo by Jennifer Lopez. In late 2008 she is expected to release Deseo for men by Jenifer Lopez.